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How to create your first Google Ads campaign
Discover how Google Ads works and how to create, set up, and launch an ad campaign. Give us your goal, upload your assets, choose your audience and budget, then let Google’s AI find the most effective ad combinations for your business.
Set up your campaign in 5 simple steps
Add your business info
Start by adding your business name and website. If you have them, link your existing Google accounts for faster campaign setup and get tailored recommendations along the way.
Select your campaign goal
Choose your primary conversion goal like driving sales, generating new leads, or building brand awareness. We’ll hone in on the right campaign types to help you reach your goal.
Instagram advertising guide: How to run successful Instagram ads
How much does Instagram advertising cost?
- Bidding strategy: Your ad costs will vary depending on your bidding strategy. For example, the cost of each click (CPC) will be very different from the cost of every thousand impressions (CPM). Similarly, the costs will vary if you choose to pay for each acquisition/action (CPA).
- Audience targeting: Targeting a niche audience may result in lower costs compared to broad audience targeting. This is because your ads only show up for people who are highly likely to take action.
- Ad quality and relevance score: You can see lower ad costs with a higher ad quality and relevance score. Meta determines ad quality and relevance based on your audience targeting, offer and ad creative.
- Seasonality and competition: You’re likely to experience higher ad costs during seasons with higher competition. In particular, peak shopping seasons attract higher Instagram ad costs.
- Ad placement: Instagram typically charges based on impressions for Story ads. Meanwhile, in-feed posts may incur charges based on clicks or impressions. So your total advertising cost will vary based on placement.
How to create Instagram ads in Meta Ads Manager
Creating an ad from your Facebook Page
Pria wants to grow her customer base and increase awareness of her hair-dye kits. She used a content planning brief to determine the goal of her ads and define her target audience. Now she is ready to start advertising on Facebook.
Here’s how you can start advertising your business from your Facebook Page:
Choose a goal.
Some of the ad objectives you can choose from are:
- Get more messages
- Get more website visitors
- Promote your business locally
- Promote your Page
- Boost your post
- Get more leads
Pria goes to her Facebook business Page and taps Promote to choose a goal for her ad.
Pria wants to increase her customer base and raise awareness for her hair-dye kits, so she selects Get more website visitors.
LOCAL SEO
Local SEO tool that makes Google rules simple, automatically
Why spend hours guessing what Google wants? Our local SEO tool helps Business Profiles rank higher and get found by the right people. Just simple, guided tasks without late nights.
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Protecting your Google Business Profile
97% of consumers search for local businesses online
Check your Google profile, complete the personalized tasks, and improve local search visibility with the best tool for local marketing. Promote your business to attract new clients from local search results.
1. Smart Tasks
👉 Get step-by-step enhancement tips
Attract new customers and outperform your competitors by completing weekly personalized tasks to gain more local search visibility.
°2. Position Checker and Monitoring
Track your Google local rankings 👀
Our free local rank checker is more accurate than the best local SEO tools. Track the visibility of your business listing in search engines. Stay up-to-date and instantly react when your competitors catch up.
